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Apple announces iPhone 5S, iPhone 5C, iOS 7

Posted on September 10, 2013

Apple promised to “brighten everyone’s day” with today’s new product launch, and they didn’t disappoint.

Here’s the ExchangeMyPhone rundown of the many highlights from Cupertino:

The first new feature to be announced was the iOS 7.

iPhone iOS7

Apple’s CEO, Tim Cook, promised that “iOS 7 will quickly become the world’s most popular operating system.” It will be released on September 18th and Apple is projecting to have 700 million iOS devices sold by the end of the month.
iWork will come free with all new iOS devices along with over 200 new features, including iTunes Radio – Apple’s answer to Pandora.

Moving along quickly, Tim went on to introduce the eager audience to 2 new phone designs (to replace the iPhone5):

1) iPhone 5C
Essentially a plastic and colorful iPhone5 for $99. In the words of Apple’s Senior Vice President of Design, Jony Ive, the “iPhone 5C is beautifully, unapologetically plastic.” The phone comes in green, white, blue, pink and yellow.

iPhone 5C

It is more fun and more colorful but “made with all the incredible technology of the iPhone 5.” The phone has a A6 processor (same as the iPhone 5), the same 8-megapixel rear-camera, a larger battery than the iPhone 5 and a brand new FaceTime HD camera on the front (including larger 1.9u pixels and backside illumination). The phone supports more LTE bands than any other smartphone in the world.

Apple has also created custom cases with a “soft-feel silicon rubber.” They are $29 each and environmentally friendly.

iPhone5C covers

The next up was the much-hyped…

2) iPhone 5S
Phil Schiller describes it as “the most forward thinking phone anyone has ever made.”
It comes it silver, gold, and a “new space gray” (aka slate).

iPhone 5S

We will get to the wealth of features below but most exciting is the Touch ID fingerprint scanner, “You can simply touch your home button to unlock your phone”. Forget trying to remember passcodes, the iPhone 5S “uses a key you have everywhere you go”.

iPhone 5S fingerprint scanner

The iPhone 5S is also 5 times faster than the iPhone 5 with a new A7 processor that packs faster performance and better graphics. It has the first ever 64-bit chip on a smartphone.

There is also an M7 “motion co-processor” that measures the accelerometer, compass, and gyroscope. It can tell apps if you’re stationary, walking, driving, etc and Nike is already taking advantage of it with a new app called “Nike+ Move.”
The battery life is improved, with up to 250 hours on standby.

The phones also sports a new iSight camera, a five-element Apple-designed lens with an F2.2 aperture. When you take a photo, it actually takes multiple photos and picks the best.

iPhone5S iSight camera

The iPhone 5 is gone but you can upgrade to the iPhone4S for free.

iPhones

What do you think?! You can pre-order on Friday September 13th.

If you’re as excited as we are, and want to get your hands on the new iPhone 5C or iPhone 5S, why not upgrade and sell your old smartphone today? www.exchangemyphone.com

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